Abstract
We report the results of a decision simulation conducted among 211 adults whose task was to invest in a 401(k) retirement plan. We varied the number of mutual funds (three vs. twenty-one) offered for investment and assessed investing knowledge with a self-report measure. The results indicate that less knowledgeable (but not more knowledgeable) investors change their asset allocation strategies as a function of fund assortment size, such that a significantly higher proportion of dollars invested by the less knowledgeable investors is allocated to stocks when choosing from the larger assortment.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 206-222 |
| Number of pages | 17 |
| Journal | Journal of Consumer Affairs |
| Volume | 42 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 2008 |
All Science Journal Classification (ASJC) codes
- Sociology and Political Science
- Economics, Econometrics and Finance(all)
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